Norwicke® Privacy Policy

At Norwicke®, we are committed to maintaining the trust and confidence of our visitors and customers. This Privacy Policy explains how we collect, use, protect, and disclose your personal information when you visit our website, create an account, contact us, or purchase our coloured contact lenses.

We process personal information in accordance with applicable UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We collect information necessary to provide you with a secure and convenient shopping experience and to fulfil your orders.

Information You Provide

When you:

• Place an order

• Create a customer account

• Subscribe to marketing communications

• Contact customer support

• Submit a review or enquiry

We may collect information such as:

• Name

• Email address

• Shipping and billing address

• Phone number

• Order information

• Customer account information

• Payment-related information

• Communications you send to us

Payment information is generally processed securely by our payment providers and may not be stored directly by Norwicke®.

Automated Information

When you browse or interact with our website, we may automatically collect certain information, including:

• IP address

• Device type

• Browser type

• Operating system

• Approximate location information

• Pages viewed

• Products viewed

• Referring website

• Shopping activity

• Interaction data

• Cookie and similar technology identifiers

This information helps us operate, secure, analyse, and improve our website and services.

2. How We Use Your Information

We may use personal information for the following purposes:

Order Fulfilment

To:

• Process your purchases

• Confirm payments

• Prepare and dispatch orders

• Send order confirmations

• Provide delivery and tracking updates

• Manage returns, refunds, or customer service requests

Customer Experience

To:

• Maintain your account

• Remember your preferences

• Improve our website

• Improve our coloured contact lens selection

• Understand how customers interact with our store

Communication

To:

• Respond to customer enquiries

• Provide order-related notifications

• Send service updates

• Send promotional emails or marketing communications where you have consented or where otherwise permitted by law

Security & Fraud Prevention

To:

• Detect suspicious transactions

• Prevent fraud

• Protect customer accounts

• Protect our website and systems

• Enforce our policies and legal rights

Legal Compliance

We may also process information where necessary to comply with legal, regulatory, accounting, tax, or other applicable obligations.

3. Legal Bases for Processing

Under UK data protection law, we process personal information only where we have an appropriate legal basis.

Depending on the circumstances, this may include:

• Contract: Where processing is necessary to fulfil your order or provide requested services

• Legal Obligation: Where processing is necessary to comply with applicable law

• Legitimate Interests: Where processing supports our legitimate business interests and does not override your rights and freedoms

• Consent: Where you have given us permission, such as for certain marketing or non-essential cookies

Where we rely on consent, you may withdraw your consent at any time.

4. Data Protection & Security

Protecting customer information is important to Norwicke®.

We use reasonable administrative, technical, and organisational safeguards designed to protect personal information from unauthorised access, disclosure, alteration, misuse, or loss.

Encryption

Our website and checkout processes use secure technologies such as SSL/TLS encryption where appropriate.

Access Control

Access to personal information is limited to authorised individuals and service providers who require access for legitimate business purposes.

Payment Security

Payment transactions are processed through secure third-party payment providers.

Norwicke® does not intentionally store full credit or debit card details on its own servers after transactions are processed.

No method of online transmission or electronic storage can be guaranteed to be completely secure, but we take reasonable steps to protect the information entrusted to us.

5. Sharing Personal Information

We do not sell personal information in the traditional sense.

However, we may share information with trusted third parties where necessary to operate our business and provide our services.

These may include:

• Shopify

• Payment processors

• Shipping and fulfilment providers

• Customer service providers

• Analytics providers

• Fraud prevention services

• IT and hosting providers

• Marketing and advertising partners

• Professional advisers

• Regulatory or legal authorities where required

These providers may process personal information only for authorised purposes and according to applicable contractual and legal requirements.

6. Advertising & Marketing Partners

We may use third-party advertising and analytics platforms to understand website performance and deliver advertisements that may be more relevant to visitors.

Depending on the services used, these may include providers such as:

• Meta, including Facebook and Instagram

• Google

• AppLovin

• Other advertising or analytics platforms

These providers may use cookies, pixels, device identifiers, or similar technologies to collect information about interactions with our website.

Where required under UK law, non-essential advertising and analytics technologies will only be used after you have provided the appropriate consent.

Information processed by third-party platforms is also subject to their own privacy policies.

You may manage your preferences through our cookie controls, browser settings, or the relevant provider's privacy settings.

7. Cookies Policy

Yes, Norwicke® uses cookies and similar technologies.

Cookies are small files stored on your device that help websites recognise your browser, remember preferences, and provide certain functionality.

We may use:

Strictly Necessary Cookies

These are required for core website functions such as:

• Shopping cart

• Checkout

• Account login

• Security

• Fraud prevention

These cookies generally cannot be disabled where they are necessary for the operation of the website.

Analytics & Performance Cookies

These help us understand:

• How visitors use our website

• Which pages are most popular

• How customers navigate through the store

• How we can improve website performance

Marketing Cookies

These may be used to:

• Measure advertising performance

• Understand customer interests

• Display more relevant advertising

• Limit repeated advertisements

Where required by applicable UK law, we will request consent before placing non-essential cookies.

You may update your cookie preferences at any time through the cookie settings available on our website.

8. Third-Party Links

Our website may contain links to third-party websites, services, social media platforms, or applications.

These third-party services operate independently and have their own privacy policies.

Norwicke® is not responsible for the privacy practices, security, or content of third-party websites.

We recommend reviewing their privacy policies before providing personal information.

9. Your UK Data Protection Rights

Depending on the circumstances and applicable law, you may have the right to:

• Request access to personal information we hold about you

• Request correction of inaccurate or incomplete information

• Request deletion of certain personal information

• Request restriction of certain processing activities

• Object to certain processing

• Object to direct marketing

• Withdraw consent at any time where processing relies on consent

• Request transfer of certain personal information in a portable format

• Raise a complaint regarding how your personal information is handled

Some rights are subject to legal limitations or exceptions.

To exercise your rights, please contact us using the details provided below.

We may need to verify your identity before completing certain requests.

10. Direct Marketing

If you subscribe to marketing communications, we may send you information about:

• New Norwicke® coloured contact lenses

• New shades or collections

• Promotions

• Discounts

• Special offers

• Product updates

You may unsubscribe at any time by using the unsubscribe link included in our marketing emails or by contacting us.

Unsubscribing from marketing communications will not prevent us from sending necessary transactional or service-related messages concerning your orders or account.

11. Children’s Privacy

Our website and products are not intended to be marketed directly to children.

We do not knowingly collect personal information from children where doing so would not comply with applicable law.

If you believe that a child has provided personal information to us without appropriate permission, please contact us so we can investigate and take appropriate action.

12. International Data Transfers

Some of our service providers, including Shopify, advertising platforms, payment providers, logistics providers, and technology partners, may operate outside the United Kingdom.

As a result, personal information may be processed or stored in countries outside the UK.

Where required, we use appropriate safeguards for international transfers, which may include:

• Adequacy regulations

• Approved contractual protections

• International Data Transfer Agreements

• Other legally recognised safeguards

13. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may depend on factors such as:

• Whether you have an active customer account

• Whether we need information to fulfil an order

• Legal or accounting obligations

• Fraud prevention requirements

• Dispute resolution

• Customer service history

When personal information is no longer required, we may securely delete or anonymise it.

14. Data Breaches

We maintain procedures designed to identify, investigate, and respond to personal data breaches.

Where a breach is likely to result in a risk to individuals' rights and freedoms, we will notify the appropriate UK supervisory authority where required by law.

Where a breach is likely to result in a high risk to affected individuals, we will also notify those individuals where legally required.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

• Our business practices

• Website functionality

• Services

• Technology

• Legal or regulatory requirements

The most current version of this Privacy Policy will be posted on this page.

We encourage you to review it periodically.

16. Contact Us

If you have questions about this Privacy Policy, how Norwicke® processes your personal information, or if you would like to exercise your applicable privacy rights, please contact us:

Email: service@norwicke.com

Norwicke® is committed to handling your personal information responsibly while providing a secure, convenient, and personalised shopping experience for our coloured contact lens customers.